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Update: If you’re curious about what those brave enough to line up for Lucky Bags received, Techinasia shares images of what appears to be some of the better $380 loot bags. The image above shows a MacBook Air, Beats by Dre headphones, and more, while below Twitter user @Kazuend shares the contents of his lucky bag valued at approximately $1100:

–Incase Range Messenger bag ($90)

–16GB Wi-Fi iPad 4 ($499)

–Beats Solo HD headphones ($200)

–Logitech Keyboard cover for iPad ($80)

–Carbon Audio Zooka wireless speaker ($100)

–Apple Lightning USB camera adapter ($25)

–Mophie Juice Pack ($80)

-Apple New Year’s t-shirt

All this competition is expected to boost the growth of the Japanese ebook market. It’s currently estimated to be worth 70 billion yen, and some believe it will grow to 200 billion yen in the next few years.

As noted by Macotakara, in addition to Lucky Bags, Apple Japan also listed modest approximately 5 percent to 8 percent discounts on select Apple products online and in-store for New Years. Shots of the line-ups for lucky bags are below (image via):

[youtube=http://www.youtube.com/watch?v=7V13DvkYlhw]