Apple’s share of the laptop market dropped by a dramatic 24.3% in Q3, according to new data. It saw the company drop from 4th to 5th place in the rankings …
Apple’s market share fell from 10.4% in Q3 2017 to 7.9% in the same quarter this year. It lost fourth place to Asus, both behind HP, Lenovo and Dell.
TrendForce said that the fall took place at a time when the market as a whole was growing – although at a slower rate than expected.
The company notes that Apple’s fall took place despite an upgrade to the MacBook Pro in July.
The model was updated with Intel’s latest eighth-generation processors, an improved third-generation keyboard, True Tone display and the option of 32GB RAM.
It’s likely that a significant factor was people waiting for the new MacBook Air, launched last month. A smaller number of customers will also have been awaiting the 2018 Mac mini.
The real test will be whether Apple recovers share in the holiday quarter – something we’ll now only know from estimates, as the company ceases reporting unit sales.
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