Currently in development, the software will deliver a desktop sync solution for phones powered by the Android OS, such as the T-Mobile myTouch and HTC Hero. It will synchronize contacts and transfer media files between an Android phone and a computer running Windows XP, Windows Vista or Mac OS X. Sync happens automatically and wirelessly whenever the phone is near the computer using Proximity Sync, which works even when the phone is in a backpack or pants pocket. Microsoft Outlook, Entourage and Mac OS X Address Book will all be synchronised.

Unlike Palm – which attempted to hack its way into iTunes support by posing its Pre as an Apple device, the Missing Sync software will also sync iTunes and Windows Media Player music playlists via USB cable. Photo and video sync will also be supported. And in the other corner, DoubleTwist for Mac debuts October 6, and is likely to work with Apple’s mobile devices, potentially enabling support for a jailbroken app store, CNN speculates.