Love Island Trends 5 Tips To Use Pop Culture In Social Strategy
This year, Love Island earned its broadcasting channel ITV £12m in advertising fees before the first episode even aired. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. In 2018, Missguided boasted a 40% sales increase every night the show was on. And even beyond the official sponsors, many brands are jumping on the proverbial bandwagon to tap into the hype....